Selected Work
Portfolio
A collection of social media, brand, print and web design work.
Social Media
Sphere Agency — Adriatic
Brand and digital campaign work for Adriatic, a furniture retailer — packaging an “exclusive, not expensive” positioning across social tiles, styled lifestyle photography.
Sphere Agency — OMI
Brand identity and packaging for OMI, a Japanese fast-casual concept built around playful character illustration and a bold “Japanese Done Different” positioning — extended across cups, posters and social content.
Sphere Agency — Melbourne Coffee Co.
A retro tram-themed identity for Melbourne Coffee Co., spanning packaging, environmental design and lifestyle photography — built around a nostalgic, distinctly-Melbourne visual world.
Sphere Agency — The Jerk
Menu design and campaign artwork for The Jerk, a Caribbean jerk chicken restaurant — bold geometric pattern work and a confident “Irie Feeling” brand voice across menu, food photography and social.
Advertorials
Case Study · Insureware · 2026
ICRFS™ — Making Hidden Risk Visible
A print and digital campaign for ICRFS™, Insureware’s long-tail liability risk platform — built around a single idea: most real risk sits where a company can’t see it.
Challenge
Communicate long-tail liability risk — a concept insurers can’t easily see in their own numbers — to a professional audience, without the campaign reading as dense or forgettable.
Role
Creative concept, campaign design, copy direction.
Approach
Built the campaign around one visual metaphor — an iceberg shaped like a risk sign, most of it unseen beneath the surface. Produced a short headline version and a longer detailed-copy version for different placements.
Deliverables
Case Study · Insureware · 2026
ICRFS™ — Connecting Fragmented Risk Data
A companion campaign for the same platform, tackling a more specific problem: social inflation and shifting calendar-period trends leave risk data scattered across a business.
Challenge
Make social inflation and fragmented calendar-period data — and ICRFS’s ability to resolve it — immediately legible to an insurance audience already numb to technical claims.
Role
Creative concept, campaign design, copy direction.
Approach
Used a physical metaphor — knotted cords and connected nodes — to visualise scattered data pulled into one picture. Same system as the Risk campaign: a short headline version and a longer detailed-copy version.
Deliverables
Sound & Visual — Personal Project
A personal project — a pair of expo posters for a fictional Sound & Visual event, exploring a bold gradient system and oversized type, each built around a different hero object (a subwoofer, a vintage television) to carry its half of the pairing.
Insureware — ICRFS Campaign
Developed two visual treatments for the ICRFS™ campaign, combining clear, capability-led messaging with bold, abstract visuals to communicate risk, data and advanced intelligence.
Victory Gymnasium — Campaign Flyers
Seasonal promotional flyers for Victory Gymnasium — a Summer Special and a Reopening Special, both built around bold price call-outs and high-energy fitness photography within a consistent brand system.
Veludo — Saturdays Flyers
Recurring gig flyers for Veludo Saturdays at St Kilda’s Veludo Bar, designed for my own DJ nights there — lineup and date swapped out each time within a consistent visual system.
Web
Case Study · Fashion Biz · 2013
Three Brands, One Consistent System
Fashion Biz ran three genuinely different retail and workwear brands out of one business — the challenge was keeping each distinct without letting consistency slip.
Challenge
Run Biz Collection, Biz Corporates and Syzmik — three brands with different audiences across NZ, Australia and Canada — without collapsing them into one indistinguishable look.
Role
Web design, print & catalogue design, marketing collateral.
Approach
Designed and maintained ecommerce sites for all three brands on a shared underlying system, each with its own colour and photography direction. Built the weekly newsletter and seasonal catalogues end-to-end.
Deliverables
Biz Collection — Ecommerce
The everyday-apparel counterpart to Biz Corporates, sharing the same underlying design system with its own colour and photography direction.
Fashion Biz — Newsletter & Syzmik
A recurring EDM newsletter for the Biz Collection customer base, paired here with the Syzmik storefront — the third brand in the family, built for hi-vis and industrial workwear.
Insureware — Corporate Website
The corporate website for Insureware itself — home turf for the ICRFS™ product story, built to explain a genuinely complex statistical platform in plain, boardroom-ready language.